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A Small Start Gave Uttarakhand’s Shaifali Recognition, Home Decor Business Took Off

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Dehradun: Though the “Vocal for Local” slogan was given by the government, its actual implementation in Uttarakhand started a few years ago. Since 2016, a significant change has been observed in Uttarakhand. The youth are eager to start their own businesses, wanting to work for themselves and make a name. Women, too, are rapidly progressing in this direction. In the hilly regions, almost no work gets done without women’s involvement. Recently, we have been bringing such stories to you. Young people are not only employing themselves but also providing employment to many others.Most of those joining startups have completed their education only a short while ago. This indicates that Uttarakhand’s youth are on the right path, seeing their destination early in life. They may fail, but the experience gained is invaluable.

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Shaifali Guru’s Journey from Interest to Recognition

Today, we bring you the story of Shaifali Guru from Dehradun. A small start gave Shaifali recognition in Dehradun. She is a modern home decor artist. In 2018, Dehradun resident Shaifali decided to devote time to her passion. She saw a picture of a dream catcher used for home decoration. Interested in arts, she decided to make one. She started with making a keyring. From starting with one ring, Shaifali has now delivered hundreds of dream catchers to customers. She participates in exhibitions in Dehradun and other places, showcasing her talent to people.

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Educational Background and Early Career

As for her education, Shaifali did her B.Com from DAV Dehradun, but after deciding to follow her passion, she has been earning since she was just 18 years old. Her mother helps her in this work.

Expanding Her Business and Future Goals

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Shaifali’s designs can be ordered through social media. She makes dream catchers, hoops, fridge magnets, potlis (small bags), and keyrings. Shaifali wants her designs to reach every home. Women decorate homes, and her designs are made keeping everyone in mind. She is happy to be associated with a field where her identity is based on her work. Every day brings something new to learn. Customers provide many ideas, but one needs to be alert. If there is a flaw in the work, it should be improved instead of making excuses.

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