Haldwani: Couple Business Idea: Startup: A small experiment in making namkeen (savory snacks), which began in a home in Haldwani , has now evolved into a successful business. Bhupendra Pancholi, who was once busy with a regular job, now prepares namkeen at home alongside his wife, Neha Pancholi. It did not start with a massive investment or a business legacy, but rather out of concern for their young child’s health. Over time, suggestions from neighbors, customer feedback, and institutional guidance paved the way for transforming this effort into a full-fledged business.
After completing his engineering studies, Bhupendra Pancholi worked in Rudrapur, while Neha Pancholi pursued a polytechnic education. Although there was no prior business background in the family, Bhupendra had long harbored a desire to start his own venture, an aspiration that remained with him throughout his time in employment. Eventually, he discussed this with his wife, Neha, and together they decided to launch something of their own.
Bhupendra explains that the primary catalyst for their business was an experience involving their child. Their young child used to consume store-bought snacks and frequently suffered from stomach issues. Consulting a doctor made them aware of the palm oil and other ingredients used in commercial snacks. Consequently, the couple began exploring the option of making namkeen at home. They researched and understood various methods, and subsequently, they not only gave the homemade snacks to their child but also shared them with neighbors for tasting.
The feedback from neighbors boosted their confidence. People loved the taste, and this positive response inspired them to take the venture further. In July 2025, they launched their business under the brand name “Flavour N Fusion“. Homemade namkeen is the flagship product of the business; heavy machinery is not used during production, and the spice blends are also prepared in-house. Furthermore, no artificial colors or flavors are used in the product.
It began with very limited resources. Bhupendra and Neha prepared their first batch using just one kilogram of gram flour (besan) and the other necessary ingredients for making namkeen. A few packets were supplied to local shops. The proceeds from these sales were used to purchase raw materials for the next batch, establishing a cycle of sales and reinvestment.
Bhupendra mentions that, initially, it was unclear which direction to take the business or how to reach the market. During this time, a stall set up at a school in Almora opened up a new path for them. There, they met an individual associated with RBI (Rural Business Incubator), who provided guidance and relevant contacts. The guidance received from the RBI helped them understand processes such as obtaining MSME certification and setting up stalls. It was also during this early phase that they got the opportunity to set up their first stall in Delhi. This institutional support, received amidst uncertainty, proved crucial for them.
Bhupendra says, “In the beginning, there were times we wondered why we had started this venture, but receiving customer feedback would make our day.”
Gradually, the business began to expand beyond the local market. Today, ‘Flavour N Fusion’ products reach customers through online platforms as well. In addition to platforms like Amazon, Flipkart, Meesho, DigiHaat, and MyStore, sales are also conducted via Instagram and WhatsApp. Both Bhupendra and Neha have participated in various exhibitions and fairs. While growing the business, they had the opportunity to showcase their products on multiple platforms and connect with potential buyers. They received a certificate for an event organized by NCUI in Delhi (Hauz Khas). Additionally, they have received certificates of participation for the Buyer-Seller Meet in Kathgodam, the Udyamshala Mahotsav in Dehradun, and Choupal 2026 (CD3) in Bhimtal.
Production is currently carried out from their home in Haldwani. Gram flour (besan), spices, and other ingredients are used to make the savory snacks. Some raw materials, specifically flattened rice (chuda), are sourced from self-help groups in the Kumaon region, thereby linking a part of the business with local groups and producers. Currently, their production capacity stands at approximately 70 to 80 kilograms per month.
Over the course of about a year, the business has achieved an annual turnover of around four lakh rupees, with a monthly profit of approximately 25,000 rupees.
Now, Neha and Bhupendra’s plans extend beyond merely expanding their business. They aim to bring on board individuals, particularly women, who previously worked but had to leave their jobs due to marriage or family responsibilities. They wish to engage such women through self-help groups, creating employment and livelihood opportunities alongside the business’s expansion.
For Bhupendra, this transition represents more than just the decision to quit a job and start a business; the venture has given him the chance to spend more time with his family and experience a deep sense of professional satisfaction. His wife’s support has been his greatest strength throughout this journey, and he says he has absolutely no regrets about his decision to leave his job.
To the youth and anyone who has long been undecided about pursuing a dream, Bhupendra offers a straightforward message: “Whatever you wish to do, you must give your dream a try at least once, so that you are not left with the regret later of never having tried.”
The story of Neha and Bhupendra Pancholi, which began in Haldwani, demonstrates that entrepreneurship does not always require massive investment. Often, a domestic need, a small experiment, and the courage to take it forward become the first steps toward building a business. Their ultimate goal is now within reach; a journey that started with just a kilogram of gram flour has now successfully entered the market, and their next objective is to create opportunities for others as well.
